Millennials As Parents: Five Myths--And One Simple Truth

This article is by Jeff Fromm and David Gutting. Fromm is co-author of a new book, "Marketing to Millennials: Reach The Largest and Most Influential Generation of Consumers Ever." Gutting, VP and strategy director at Barkley, an independent advertising agency in Kansas City, oversaw extensive research in the summer of 2013 on Millennials becoming parents.